合作41年 麦当劳提前终止与国际奥委会合作

McDonald's announced last Friday it has halted a long-standing commercial partnership with the International Olympic Committee three years early.

麦当劳于上周五宣布，已经提前三年解除了与国际奥委会长期以来的商业合作伙伴关系。

In a joint announcement with the IOC, the fast-food chain explained that it's part of an overall reevaluation of itself.

在与国际奥委会发表的一份联合声明中，麦当劳解释称，这是其自身整体重新评估的一部分。

"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," said McDonald's global chief marketing officer Silvia Lagnado.

麦当劳全球首席营销官西尔维亚·莱格娜多表示：“作为我们全球发展计划的一部分，我们正在重新考虑与国际奥委会业务合作的各个方面，将重点放在不同的优先事项上。”

McDonald's became an Olympic sponsor since 1976 and it contributes more than 1 billion US dollars in every four-year cycle for the Games and had a contract running to the 2020 Tokyo Olympics.

麦当劳于1976年成为了奥委会赞助商，在这项每四年一个周期的赛事中，它提供了高达10亿美元的赞助，合约一直签到了2020年东京奥运会。

McDonald's became a top-tier partner in 1996 and has been an integral part of every Olympics since 1998. The company is also dropping its 40-year sponsorship of the US Olympic Committee.

麦当劳于1996年成为顶级赞助商，自1998年起就成为了每届奥运会不可分割的一部分。此外，该公司也取消了对美国奥委会长达40年的赞助。

Except McDonald's, all current top-tier partnership agreements go to 2020 or beyond, with Bridgestone, Panasonic and Toyota signed through 2024, Alibaba through 2028, and watchmaker Omega until 2032, according to the IOC.

据国际奥委会的数据显示，除麦当劳外，当前所有的奥林匹克全球合作伙伴的合作协议都会持续到2020年或更久之后，其中普利斯通、松下和丰田的合作协议到2024年，阿里巴巴的合作协议到2028年，钟表制造商欧米茄的合作协议则要到2032年。